You know, I think I may have forgotten to post these long ago. These are not new to our collection. Each one is a bit different, so let's dig in.
Like yesterday's Mr. Gazoogle wheel, these all have inner wheels equipped with little magnetic strips that activate the outside wheel. If you look carefully, you can just make out the strip on either side of the inside grommet. Not very baffling, I think. All but one of these measures 3.5 by 5.5 inches. The odd man out is the ad for First Aid Syrup ("Drink plenty, because it's a food!") It's 3.375 by 5.125 inches. It's really not in good shape. The copyright date are 1923 or 1924, if noted at all.
Each wheel is customized with questions and answers pertaining to the product or, in one case, to the City of Los Angeles. The folks at James H. Farley's clothing store had a bit of "humor" on their wheel: Where was the first donut made? In "Grease". Heh. Some of these have generic trivia in case your ad man can't think of enough product questions to keep the customer interested.
These aren't too bad as a freebie, I guess.
My favorite advertises Beardsley's Pure Food Products' Shredded Codfish and Shredded Codfish cakes, both in cans. I can't imagine the horror. The answer to "Is there more than one shredded codfish?" is "No - there is but one. The word 'SHREDDED' is copyrighted." Beardsley also made something called "Egg Preservative". If that isn't mystic, I don't know what is.
Here's an interesting little gimmick, most likely from the 1920s. This one (and I'm sure there are many from different suppliers) was provided by Red Chain Feeds. It's in fair shape and measures 3.5 by 5.5 inches. It was designed to help you pinpoint your live stocks' special days.
It works like this: You set the inside dial to day on which your swine were bred. Then, a powerful magnet goes to work and behold! As you close the cover, it snaps the metal arrow on the front to the date the piglets are due. It's magic!
"After You Breed 'Em Right Then Feed 'Em Right"!
Here's something mildly interesting: a wheel without an advertisement. Evidently, you'd purchase a case of these wheels and stamp or affix your business information to it. What could be simpler? Why don't more businesses do this? What is WRONG with people?
This card measures 5.25 by 3.375 inches. There is no writing on the back. This is a really simple wheel. It would be fun to make one. I wouldn't choose such an ugly combination of colors, though.
Another new wheel has made its way to us. It's an automotive illness diagnosis guide put out by the Ford Motor Company. It measures 5.75 inches across and is in reasonably good shape. I wonder if they still make these?
I can imagine a 1950s registered mechanic stepping aside to check his wheel. Maybe this would be good for the student as well. What I don't get is why the legend has A through K and then goes straight to W. I would like to know what "excessive creeping" is.
This is yet another fine example of a wheel made by the talented folks at Perrygraf (still in the wheel business)! The copyright date is 1952.
Another wheel has come our way in the form of this 9-inch menu maker. Just dial the main course, and the wheel provides the accompaniments. If I wanted to have pickled tongue (and that's a big "if"), I might enjoy it more with rye crisp, parsley potatoes, spinach, perfection salad, and orange tapioca. The Menu-Maker does the thinking for you!
I like the strange little elfin Hotpoint mascot presenting the wheel in his long-Johns. The range has "5 heats" for every cooking need, along with "smart-looking switch buttons and handles of white Plaskon" and an "artistically styled glass lamp".
It looks like Mrs. Law of 1413 Hampden Blvd., No Town, USA, owned this wheel.