Another wheel is in town! This time it's another Bake-O-Meter. I've shown you one of these before, but this one is from Roy Colca of Houston and, I guess, Lucky 7 Stores. Roy's the maker of Italian sausages all year round!
This wheel measures 3.375 by 5.25 inches and is in pretty decent shape. Now I know how long I need to cook a heart (35 minutes per pound at 350 degrees). This wheel bears the copyright date of 1947. My father was living in Houston back then (no air conditioning!) and I wonder if he would have remembered ol' Roy?
Why did we spend $17.50 on this thing -- a duplicate? Well, we saw it for sale at an antique store in Burnet, Texas this past weekend. And, as John says, it's nice to find a wheel "in the wild". Plus, we like the sausage angle.
(For some reason, Weebly is importing some of my photos upside down. Sorry about that!)
You know, I think I may have forgotten to post these long ago. These are not new to our collection. Each one is a bit different, so let's dig in.
Like yesterday's Mr. Gazoogle wheel, these all have inner wheels equipped with little magnetic strips that activate the outside wheel. If you look carefully, you can just make out the strip on either side of the inside grommet. Not very baffling, I think. All but one of these measures 3.5 by 5.5 inches. The odd man out is the ad for First Aid Syrup ("Drink plenty, because it's a food!") It's 3.375 by 5.125 inches. It's really not in good shape. The copyright date are 1923 or 1924, if noted at all.
Each wheel is customized with questions and answers pertaining to the product or, in one case, to the City of Los Angeles. The folks at James H. Farley's clothing store had a bit of "humor" on their wheel: Where was the first donut made? In "Grease". Heh. Some of these have generic trivia in case your ad man can't think of enough product questions to keep the customer interested.
These aren't too bad as a freebie, I guess.
My favorite advertises Beardsley's Pure Food Products' Shredded Codfish and Shredded Codfish cakes, both in cans. I can't imagine the horror. The answer to "Is there more than one shredded codfish?" is "No - there is but one. The word 'SHREDDED' is copyrighted." Beardsley also made something called "Egg Preservative". If that isn't mystic, I don't know what is.
Here's an interesting little gimmick, most likely from the 1920s. This one (and I'm sure there are many from different suppliers) was provided by Red Chain Feeds. It's in fair shape and measures 3.5 by 5.5 inches. It was designed to help you pinpoint your live stocks' special days.
It works like this: You set the inside dial to day on which your swine were bred. Then, a powerful magnet goes to work and behold! As you close the cover, it snaps the metal arrow on the front to the date the piglets are due. It's magic!
"After You Breed 'Em Right Then Feed 'Em Right"!
Here's something mildly interesting: a wheel without an advertisement. Evidently, you'd purchase a case of these wheels and stamp or affix your business information to it. What could be simpler? Why don't more businesses do this? What is WRONG with people?
This card measures 5.25 by 3.375 inches. There is no writing on the back. This is a really simple wheel. It would be fun to make one. I wouldn't choose such an ugly combination of colors, though.
Another new wheel has made its way to us. It's an automotive illness diagnosis guide put out by the Ford Motor Company. It measures 5.75 inches across and is in reasonably good shape. I wonder if they still make these?
I can imagine a 1950s registered mechanic stepping aside to check his wheel. Maybe this would be good for the student as well. What I don't get is why the legend has A through K and then goes straight to W. I would like to know what "excessive creeping" is.
This is yet another fine example of a wheel made by the talented folks at Perrygraf (still in the wheel business)! The copyright date is 1952.
Another wheel has come our way in the form of this 9-inch menu maker. Just dial the main course, and the wheel provides the accompaniments. If I wanted to have pickled tongue (and that's a big "if"), I might enjoy it more with rye crisp, parsley potatoes, spinach, perfection salad, and orange tapioca. The Menu-Maker does the thinking for you!
I like the strange little elfin Hotpoint mascot presenting the wheel in his long-Johns. The range has "5 heats" for every cooking need, along with "smart-looking switch buttons and handles of white Plaskon" and an "artistically styled glass lamp".
It looks like Mrs. Law of 1413 Hampden Blvd., No Town, USA, owned this wheel.
Hey, look - another wheel! In fact, we have FOUR of these all from the same seller. I don't know why she wanted to sell all four in a lot, but we have no complaints.
This is a nice stain remover wheel from the Central Scientific Company of Chicago. All four are in excellent condition. The wheel measures 7 by 5.75 inches and is of a sturdy cardboard. The copyright date is 1915.
This is quite a list of chemicals, isn't it? It has everything from powdered chalk to potassium cyanide. You can get help removing "wagon grease" with this wheel. I wonder how often someone needs to remove tar from silk?
Hey, look what the mail man brought us today! Isn't this nice? It's the Menustat, "The World's Easiest to Use Cookbook". This beauty is 7.275 inches in diameter and in excellent shape. It is printed on one side only.
There is so much to choose from. You can have liver, chicken liver, fried eggplant and even Crepes Suzette. And thank goodness I can finally learn how to fry bacon with this wheel!
Of course, I like the colors, the little thermometer in the middle and the nice banner over it. There is no date on this but, what do you think? 1950s? I think this is a very handsome wheel indeed.
"Easiest to handle . . . Not top heavy but perfectly balanced for housewife's convenience."
Tune in tomorrow. I've got another one coming at you!
We had another new wheel in our mailbox today: the Votan Mark-up Finder. We've seen these types of profit meter-type wheels before, so there's nothing too interesting about that.
What I like is the reverse side of this wheel. It features the outline of a cow hide and the sole of a shoe lovingly caressing said hide to his bosom. And it's not even just the cow hide. It's the entire logo he's clutching. I think he looks more like a hot dog than a shoe sole, though.
The Super Sole was "Commended by the Consumer Services Bureau of Parents' Magazine as Advertised Therein". The wheel proudly bears the seal of said commendation.
This guy is 4 inches across and in excellent condition. The internet speculates that this was from the 50s, which seems about right.