The Curious Life of Saint Pudalia
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The desire for knowledge, like the thirst for riches,
​increases ever with the acquisition of it.

Target Wine Pairing Wheel

2/3/2017

 
This is one of my favorite wheels because it is absolutely crazy-ridiculous. Yes, this is Target, the big box store. They sell wine and so they managed to roll a big truck of money up to the house of a deluxe sommelier to create a wheel that will assist you with your wine selections the next time you're serving Tostitos and TGI Friday's Potato Skins. Imagine: You can have the classiest dorm room at State!

This wheel does nothing to educate you about wine. It only tells you what might go well with the $1.09 box of macaroni and cheese you're making for yourself on a lonely Friday night. One side of this 8.25-inch wheel has no relevant information. They could have done a lot more with this. It's just a cheesy (goes well with Shiraz!) marketing gimmick that merely adds to the massive payload of plastic in the world's landfills -- unless you're some nut who collects such things.

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