We had another new wheel in our mailbox today: the Votan Mark-up Finder. We've seen these types of profit meter-type wheels before, so there's nothing too interesting about that.
What I like is the reverse side of this wheel. It features the outline of a cow hide and the sole of a shoe lovingly caressing said hide to his bosom. And it's not even just the cow hide. It's the entire logo he's clutching. I think he looks more like a hot dog than a shoe sole, though.
The Super Sole was "Commended by the Consumer Services Bureau of Parents' Magazine as Advertised Therein". The wheel proudly bears the seal of said commendation.
This guy is 4 inches across and in excellent condition. The internet speculates that this was from the 50s, which seems about right.